Privacy policy

Last updated: July 7, 2026

Vertex Pet manages this store and website, including all data, content, functions, tools, products, and services to offer you, the customer, a curated shopping experience (the “Services”). Vertex Pet is powered by Shopify technology, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us by any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy and how your personal information is collected, used, and disclosed in accordance with it.

Personal Information We Collect or Process
When we use the term "personal information," we mean any data that identifies you or can be reasonably linked to you or another person. Personal information does not include anonymously collected data or data that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information—including inferences drawn from such information—depending on how you interact with the Services, where you reside, and what applicable law permits or requires:
- Contact details including your name, billing address, shipping address, and email address.
- Financial information including credit card numbers, debit card numbers, payment card information, transaction details, payment method, payment confirmation, and other payment-related information.
- Account information including your username, security questions, preferences, and settings.
- Transaction information including items you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
- Communications with us including information you provide in your communications with us, such as when submitting a customer support request.
- Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, such as how and when you use or navigate them.

Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you when you create an account, visit or use the Services, communicate with us, or provide your personal information by any other means.
- Automatically through the Services from your device when you use our products or services or visit our websites, including through the use of cookies and similar technologies.
- From our service providers when we hire them to enable certain technologies or when they collect or process your personal information on our behalf.
- From our partners or other third parties.

How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
- Providing, personalizing, and improving the Services to fulfill our contract with you, process payments, manage orders, remember your preferences, send account notifications, process transactions, organize shipping, facilitate returns, and offer a personalized shopping experience.
- Marketing and advertising for promotional purposes, such as sending commercial communications via email or displaying online advertisements based on your activity.
- Security and fraud prevention to authenticate your account, provide a secure checkout experience, and detect or investigate fraudulent, illegal, or malicious activities.
- Communicating with you to offer customer support, respond to your requests, and maintain our business relationship.
- Legal reasons to comply with applicable laws, respond to valid legal processes, or enforce our terms and policies.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate reasons in accordance with this Privacy Policy, including:
- With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order management, and shipping).
- With business and marketing partners to provide marketing services and display advertisements based on your online activity.
- When you direct, request, or consent to the disclosure of certain information to third parties.
- In connection with a business transaction, such as a merger, or to comply with applicable legal obligations.

Relationship with Shopify
The Services are hosted on Shopify, which collects and processes personal information about your access and use of the Services to provide and improve them. To provide advanced features, Shopify may use personal information collected about your interactions across the platform. Shopify is responsible for processing this information in these circumstances. For more information, you can review Shopify’s Consumer Privacy Policy.

Third-Party Websites and Links
The Services may include links to websites operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. We recommend reviewing their privacy policies.

Children's Data
The Services are not intended for use by minors, and we do not knowingly collect personal information from children. If you are a parent or guardian of a minor who has provided us with personal information, you can contact us to request its deletion.

Security and Retention of Your Information
Please note that no security measure is perfect or infallible, and we cannot guarantee "absolute security." The length of time we retain your personal information depends on factors such as the need to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices
Depending on where you reside, you may have rights regarding your personal information, including the Right of Access, Right of Erasure, Right of Correction, Right to Data Portability, and the Right to Opt-Out of the sale or sharing of data for personalized advertising (including through the Global Privacy Control signal at https://globalprivacycontrol.org/). You can manage your communication preferences and unsubscribe from promotional emails at any time.

Complaints
If you have a complaint about how we process your personal information, please contact us using the details provided below.

International Transfers
We may transfer, store, and process your personal information outside the country in which you reside, using recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses (SCCs) where applicable.

Changes to this Privacy Policy
We may update this Privacy Policy occasionally to reflect changes in our practices or for operational, legal, or regulatory reasons.